This concept was developed for use in multiple promotional and direct mail pieces. The client wished to showcase the product's ease of use when compared to more traditional methods of outdoor window cleaning. It was also specified that the image should reflect the distinctive illustrated look of the product's packaging. To achieve this unique look, the models were shot in studio and placed within a digitally created environment.

Added bonus: I didn't have to leave Chicago, in January, to shoot in a warm, beautiful location!