DraftFCB asked me to illustrate a few concept boards for the Alli weight loss plan. The goal was to present the client with a few of their ideas for various promotional events and materials. The creative director was looking for something a little more artistic than the usual, run of the mill corporate graphic. We decided on a mostly loose, hand-drawn style and I kept the colors consistent with Alli’s branding. The turn around on this project was pretty darn quick, but I couldn’t be happier with the pieces I created.