INTEGRATED PROGRAMMING, DIGITAL, SOCIAL, CONSUMER PROMOTIONS, RETAIL

Snack Pack wanted to remind mom that their iconic pudding cup was the most fun treat in her pantry, and show her some exciting new ways to enjoy it with her family. We created and executed this 360 program to inspire her to be more spoontaneous and start mixing up some fun. 

 2016 Program Idea
 Digital Content
 Digital Content
 Digital Content

A robust, seasonal content series gave her inspiration and kept Snack Pack top-of-mind.

 Pinterest Content Series

We shot a library of master photographic assets for consistency and versatility between channels. 

 Asset Capture
 Asset Capture
 Asset Capture

And we engaged shoppers in-store with an instant win promotion.

 Promotional Microsite
 Promotional Packaging and Display

One lucky shopper even won a spoontaneous Snack Pack party in her backyard. 

 Promotional Grand Prize Event
 Promotional Grand Prize Event
 Promotional Grand Prize Event