INTEGRATED PROGRAMMING, DIGITAL, SOCIAL, CONSUMER PROMOTIONS, RETAIL
Snack Pack wanted to remind mom that their iconic pudding cup was the most fun treat in her pantry, and show her some exciting new ways to enjoy it with her family. We created and executed this 360 program to inspire her to be more spoontaneous and start mixing up some fun.
A robust, seasonal content series gave her inspiration and kept Snack Pack top-of-mind.
We shot a library of master photographic assets for consistency and versatility between channels.
And we engaged shoppers in-store with an instant win promotion.
One lucky shopper even won a spoontaneous Snack Pack party in her backyard.