INTEGRATED PROGRAMMING, DIGITAL, SOCIAL, CONSUMER PROMOTIONS, RETAIL
With the Stir Things Up program, PF Chang's Home Menu encouraged people to break out of their boring, weekday meal routine. Online video was our centerpiece, igniting cravings for mid-week meals a step above the norm.
We spread our message through multiple channels and engaged shoppers at every step of the meal planning process.
A library of fresh photography showcased delicious pairings and offered additional content that could be shared on social channels.
Finally, we created wokwednesday.com, a hub for all kinds of inspirational content.